Play Clay™️

Play that lasts. Creativity that grows.

Play Clay™ is a premium Australian handcrafted playdough designed to stay soft longer, resist drying out for longer, and support calm, creative sensory play for children, while providing parents with curated easy on-the-go activities.

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Crafted to perfection.

Unlike standard playdough that dries out quickly, Play Clay™ is crafted for children to play longer and return to their creations again and again, without drying out too quickly.

Parents choose Play Clay™ because it combines safety, longevity, and sensory benefits making it a trusted choice for homes, classrooms, and early learning environments.

Softer for Longer

Handcrafted using the finest taste-safe ingredients, creating premium quality squish for little hands.

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Curated Play Experiences

Playtime made easy with our curated luxe playboxes and kits. Now available in two sizes.

Luxe Boxes

Celebrations !

Party favours and party play boxes to suit your theme and provide favours that last beyond the celebration.

Let's Celebrate

Bundle & Save

Buy 2 get 1 FREE | 220g REFILL BAGS

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Build a Box

Choose your colours + bio glitter to create a custom selection of colours. Available in two box sizes.

Build Yours!

ALL COLLECTIONS

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The creation of something new is not accomplished by intellect but by the play instinct

- Carl Jung

The perfect gift !

Gifts that provide hours or entertainments and fun for little hands. Our Mini Luxe Boxes are are perfect to make little play dreams come true.

MINI LUXE BOXES

- Like playing with a cloud -

We absolutely adore the Pastel colours from Play Clay. Each tub is filled with their buttery soft signature playdough. It’s like playing with a cloud! The colours are spectacular and Play Clay will forever be the only brand of playdough that we use.

Courtney B.

- Beautiful Playdough -

Beautiful playdough. Feels lovely to use. Nice, vibrant colour. Quick delivery and the very generous owner packed some extra goodies.

Jennifer B.

- Highly Reccommend -

What can I say other than, this Luxe Play Box is STUNNING! From the freshest Play Clay to the gorgeous details in the Sensory Base. Just blew my mind! Highly recommended if you haven’t purchased a Luxe Play Box before.

Cindy L.

- Huge Hit -

A huge hit! Love all the details put into this play experience. It’s so handy to buy the luxe box, it has all you need to set up for the little one. They can go on to create and imagine. Would recommend highly!

Erin T.

- Delicious -

The most delicious smelling doh / clay you will find on the market - and i have tried many. This mix really does last a long while and so soft for little hands to mould.

Kylie W.

- Words can't describe -

Rhian created the most incredible custom construction set for our son’s third birthday! Words cannot describe how amazing they were! The customer stickers, the custom colours, the timely service, Rhian’s entire person is just phenomenal! I wouldn’t go anywhere else!

Bryanna R.

- Magical -

This dough is magical. The colours are vibrant, I love the glitter and the beautiful artworks and packaging. The dough smells amazing, it’s soft, smooth and easy to mould. We love it and will definitely be ordering more!

Jessica M.

- Absolutely Love -

We absolutely love all our Play Clay. The colours are stunning, it’s a great texture, and best of all it’s low tox. Thank you for making such an amazing and safe product for our kiddos!

Kate K.

- The Best -

Best play dough I’ve encountered so far - smells lovely, feels smooth, non oily, and leaves no mess behind. Pigments are lovely too, my very literally little person loves how close to ice cream the consistency is. Love.

Alexandra S.

Play Clay is such a beautiful, useful product that we use daily!! Grateful to have found PlayClay - endless hours of play in such a simple yet high quality product!

Georgie T.